AI has really taken off—almost at the speed of light! Even when streaming shows at night, we keep seeing AI commercials, showing people using AI to land executive jobs. It’s everywhere. I’ve heard stories about people losing jobs and warnings that, in the real estate industry, if we don’t have an AI system in place, we could be left behind. I’ll admit, I felt a rush of fear thinking about potentially losing business.
But here’s what I believe: there will always be people who want to deal with a real person, whether on the phone or in person. Humans bring knowledge, empathy, and personal connection that AI simply can’t replace.
So, what can real estate brokers do to stay relevant?
* Focus on personal relationships – consistent, authentic communication with clients builds trust that AI can’t replicate.
*Leverage AI as a tool, not a replacement – use it to automate repetitive tasks, analyze market trends, or improve marketing, while you focus on the human side.
*Highlight your expertise and local knowledge – your deep understanding of the community, neighborhoods, and market nuances is something AI can’t match.
*Be available and responsive – clients value timely answers and the reassurance of speaking with a real, experienced professional.
AI may change how we work, but it can’t replace the heart, experience-based decision-making, and personal relationships that we build in real estate. We adapt, we evolve, and we continue offering value that only a human can deliver.
Posted by
Londi Sutton, Principal Broker/Owner,
SUTTON HOMES REALTY, LLC
Residential Real Estate
10 S Bartlett St, Ste 206
Medford, OR 97501
(541) 944-9338 Office/Cell
www.SuttonHomesRealty.com